Level Up Your Empire.Kred Full Moon Strategy

Wouldn’t you love to get some sort of real-world benefit from the time you spend playing an online game? 

The Full Moon on Empire.Kred has that potential.

All levels suggested here may not make sense for every player, but at the very least, Full Mooners ought to take advantage of the link drop.

Full Moon Promotion

Level #1: Drop a Link

When you sign up for the Full Moon event, you have the opportunity to drop a link in the roster.

You could share a link to 

• A donation button  
• A blog post
• A social media status or profile
• A product on your e-commerce site
• A review 
• A video

This is free advertising for anything you wish to highlight.

If you don’t have a commercial interest, you can promote a non-profit or your favorite television show. Let the community know more about who you are and why you’re here.

You are signing up for the Full Moon event anyway. You might as well drop a link and extend an invitation to your world.

Level #2: Leverage Missions

Players are encouraged to complete over 200 missions to win the Moon Hunt, including gift, URL, tweet, and YouTube missions.

Which makes the empire’s Full Moon party your best chance each month to use missions to send traffic to your offsite content.

Start with the link you used to sign up for the event. Is there a way to drive more traffic to that link using missions to amplify your reach?

• Run a URL mission to that link. 
• Create a tweet about your link and run a tweet mission. 
• Create a Facebook post about your link and run a URL mission. 
• Create a LinkedIn post about your link and run a URL mission.
• If there is a YouTube video associated with your link, run a YouTube mission.

Maybe you have more than one item to show off this month. Plan in advance so you know how to budget your eaves to fund your missions. 

Level #3: Upgrade to Empire.Kred Premium

With the exception of a few legacy tickers, basic Empire.Kred accounts are only able to run two missions at a time. And they may only rerun a mission once.

However, the bronze-level premium account allows you to run five missions at a time.

Multiple simultaneous missions will maximize your visibility during an event by allowing you to run missions across several categories.

Premium accounts can also rerun missions more than once.

This means they can keep showing introductory content to new players without wasting eaves sending experienced players back to content they had already seen in an earlier mission. 

If you are using Empire.Kred to augment your commercial presence online, a premium account might be a business expense.

Avoid the Following Missteps

Here are some things to avoid while promoting on Empire.Kred.

Misstep #1: Multiple Missions, Same Static Link

Imagine a player completing your mission and landing on the top page of your website.

Maybe they engage, maybe they don’t.

They move on to your next mission and land on your top page again.

Is there anything new for them to explore? Will they engage with it more because you sent them twice? Wait, did you just pay double for the same exposure?

You can do better when you find fresh ways to engage with players.

For example, you could send them to a particular post in your social media stream in one mission and a different post in the next.

Rerun an old mission when you want new players to engage with content that doesn’t change, like a newsletter opt in or a particular YouTube video. That way players who already completed the mission once won’t keep collecting for revisits.

Misstep #2: Unrealistic Expectations

Sending players to a link does not guarantee engagement.

It doesn’t matter what your mission paid or what engagement you requested, your request can’t be enforced without violating international commerce laws.

You can’t pay someone to like or share your content. Not even in eaves.

Instead, a mission is an opportunity for someone to see what you offer.

They have satisfied their part of the bargain the instant the button is clicked and they are directed to the mission destination.

ON THE FLIP SIDE, players can’t expect to blow through missions and never engage without facing the social consequences of impolite behavior.

Mission creators have a right to control who has access to their missions.

And they will exercise that control.

Your job as a mission creator is to share content so enticing people want to engage with it. And when they do, figure out how to enhance that relationship. 

Focus on the engagers. They are the only players who matter.

Misstep #3: Looking Like Spam

There is a lot of spam circulating online.

Most of the time, we know it when we see it, right?

Unfortunately, there are also a lot of honest, hard working people trying to bootstrap themselves in digital marketing. They look unpolished and are therefore dismissed as “spammy”.

You don’t want to look like one of them.

If you find that no one on Empire.Kred is engaging with your content or missions, especially during the busiest event of the month, it could be that your promotions and content look unprofessional.

Leveling Up Your Full Moon

If you’re planning to spend several hours over the five-day event to complete the moon hunt, you might want to get more out of it than just the eaves and the achievement badges.

1. Drop a link in the sign-up thread.
2. Use missions to drive traffic.
3. Consider upgrading to a premium account for maximum effect.

Avoid the common pitfalls.

1. Running multiple missions for the same link
2. Setting unrealistic expectations
3. Looking spammy

What do you think? 

Let us know in the comments how you use the Empire.Kred Full Moon event to combine business with pleasure.